How to Start a Cooking Blog and Make Money from It

Right, like creating a cooking blog? How to turn your passion for good food into an opportunity to earn money? Because at the end of the day this is what you are looking for: a guide to open a blog and put your passion on digital paper. A passion that can become a source of income.

How to Start a Cooking Blog and Make Money from It

How to Start a Cooking Blog and Make Money from It

It seems a very simple step: I open a blog, start writing, take some photos and make money. How much does a food blogger make? It depends, nobody can say. But it is difficult to get good results in this area. It’s very inflated, there are hundreds of blogs working on the subject of food blogging and it’s not easy to impose yourself.

Do you want to create a cooking blog to copy the work that the big names (Giallo Zafferano, Chiara Maci or Misya) have been doing for years? It’s a dramatic starting point that will give you sorrows and disappointments.

The way to follow is another, you can’t start by flattening everything. People want to read great content. But you have to find your own way, your own style. You have to give a reason to follow your voice.

How to create a successful cooking blog? How to open a diary capable of summarizing recipes to earn, monetize and transform your passion into a vehicle to make money online? Interesting question, I want to answer with a guide:

  • What is a cooking blog
  • The topics of the post
  • What is a blog really for
  • How to open a cooking blog
  • Better a free or paid blog?
  • How much does it cost to open a cooking blog
  • How to create a successful cooking blog
  • How to call a cooking blog
  • How a cooking blog works
  • Open a cooking blog and earn
  • Your experience with recipe sites

I want to start from the base, from a definition: what is a blog? It is an online diary, a website with a feature: continuous updating.

The blog has a central section dedicated to articles that are constantly published, according to the editorial calendar, and a sidebar with navigation or information elements.

Then there are the fixed pages that have different functions: they can be landing pages to acquire new clients, they can help the reader to contextualize your work and discover who you are, what you do, how you move. The blog, specifically, is a marketing tool that has a goal. But in this case, let’s move on to the next question, read the next paragraph.

What is a blog really for?

The blog is formidable leverage for inbound marketing. That is to reach people when they need you. Are you asking me how to create a cooking blog and earn money?

The first step to assimilate is this: you are in a broader strategy. Through the publication of informative articles, you intercept customers’ needs. And you bring them to the landing pages.

How to create a cooking blog

You do it thanks to search engines and good SEO optimization of the pages, you can also do it with a specific social media marketing activity. Maybe even add a newsletter that helps you to spread the content. In any case, this is the point: the blog should be intended as a tool to be fed overtime to implement an inbound marketing strategy.

How to open a cooking blog

You want to get started, don’t you? You want to transcribe recipes and give advice, you want to monetize, you want to start a blog and earn money. As I told you it’s not that simple, to make a blog (cooking, travel, technology…) you need three elements to manage with wisdom and dexterity:

  • Domain: the name of the blog that appears in the URL.
  • Hosting: the space on a server that hosts the content.
  • CMS: the software that allows you to manage content

These are the ingredients needed to open an independent blog. Domain and hosting are paid for, you can buy everything from one of the various provider services. The CMS, however, is free and can be downloaded on the official website, Now you will ask me: why not create a free cooking blog? Is it possible? Sure, but I don’t recommend you to work like that.

Few technical aspects to know

What are the steps to the blog? After you have purchased hosting and domain name associates (you can ask the provider to help you), download WordPress and edit the wp-config.php file in the folder. Then you have to upload everything to the hosting via FTP. Are you afraid of this procedure? You can have a look at my guide that explains how to create a blog.

Alternatively, you can buy hosting with WordPress pre-installed. It consists of a simple program: you buy the product and you already have a plan with a CMS ready to use. Just a few clicks and you have WordPress ready to blog: you can choose such a hosting plan and overcome the difficulties.

Summary to open a blog

  • Buy domain and hosting.
  • Download an FTP program.
  • Download the WordPress CMS.
  • Unzip the file on your desktop
  • Create a database for the blog.
  • Edit the file wp-config.php.
  • Open the FTP and enter the parameters.
  • Upload the files to the hosting root.
  • Follow the automated procedure.

Better a free or paid blog?

In most cases the problem is a technical one and bloggers launch themselves towards zero cost solutions. They open free blogs on platforms like or Google Blogspot and start publishing with a simple registration.

The question is clear: is it possible to start a free cooking blog? Of course, it is. But it doesn’t pay off because this way you severely limit your business.

The platforms to create free blogs work up to a certain way, then they limit you. You have a third-level domain ( and you can’t customize the aesthetics or functionality of the blog. Often you can’t insert embedded code and, above all, you can’t work well on SEO copywriting. I recommend using these free solutions just to gain experience.

How much does it cost to open a cooking blog

The base consists of domain and hosting, which in total should cost around 80 euros per year. At this point you are online, but there may be other accounts.

For example those of a paid template or a plugin with special functions. But premium themes cost about 50 dollars (on average) and plugins have lower figures. If you decide to do it all yourself, the costs are limited.

If you want to give it all to a webmaster the costs increase. A professional may ask you from 1,500 euros or more to create a food blog, but it depends on the requests.

Then there are the costs dedicated to promotion: for a newborn project, you could advertise on Facebook or work on content marketing. Without forgetting a decisive aspect for your project: the visual.

You need a camera to capture the dishes and the right equipment to create quality videos. Food needs all this, you work a lot with images that can describe what you do.

Of course, it’s not an immediate expense. You don’t have to become a photographer to open a blog but it’s a solution to consider in the future.

How to create a successful cooking blog

I’d like to start a cooking blog, and I’d like to be successful. That’s quite a claim, isn’t it? What does that mean in the first place? Success is synonymous with monetization: you don’t have to become a star or a national influencer, you have to turn the blog into a tool to earn money. This is already a good goal. What’s next?

Work on the editorial side

If you want to make a blog you have to plan your activity, you have to clarify the points. But above all, you have to understand what your goals are, what is your target audience, what are your competitors, what you can offer compared to others. The starting point is the plan, and then you get to the editorial calendar.

Make the most of the visual

There is a real art behind the work of the food blogger, especially when working with the visual. Post writing is important, SEO copywriting has its role. You have to learn how to write SEO-optimized articles. But above all, you have to create quality photos and videos.

Just go to YouTube to discover dozens of tutorials dedicated to this topic: how to photograph food for a blog, what are the best food photography lenses, the best food photography lenses, the apps to photograph food. I recommend working in the easiest possible way:

  • Use a reflex camera for photos and videos.
  • Buy a quality clip microphone.
  • Use softboxes to improve the light.
  • Create a suitable internship for your videos.

What you need to understand is simple – the content isn’t just the text. In an industry like food, you need to show the result. And you have to take care of the aesthetics, the beauty of the final result. It is not enough to be clear and technical in the explanation, and impacted food must be aesthetically appealing.

Here are few tips on how to edit food pics the  right way


Study the interests of the public

The second point to open a cooking blog that can make a difference: you have to know your audience. During the work of the editorial plan, you have identified your potential customers. That is the readers of the blog. Now you have to create a map of content through good keyword research.

You need to figure out what people want and identify the titles to develop the blog. Remember you’re working on inbound marketing: commercial research leads to landing pages and requests for information are intercepted by articles. Use the best SEO tools to get this data.

Face the communities

Those who work in the food world knows this well: there are hundreds of forums and social groups dedicated to the topic. This is fertile ground for you.

First of all, you can find declensions and nuances of the topics to deal with that the tools do not detect, and this is decisive to create great content. You can also work on other aspects, such as comment marketing and community building.

Take advantage of rich snippets

Food blogs have a big advantage over other blogs: they can count on special attention from Google. True, it’s a fairly congested environment and the competition is strong. But Mountain View has reserved some really unique rich snippets for those who work in the kitchen.

With Google directions, you can create previews with pictures, cooking, recipe name and more. All this to meet the need dear to the search engine: to give the best possible result. By the way, these are the only results that have kept the photo in serpentine. But what are the rich snippets for food bloggers?

The most useful are those that indicate cooking times, ratings and images. There are also rich snippets that announce to the user the presence of videos, the category they belong to (first courses, desserts, main courses), type of cooking and keywords of reference.

Create something of your own

This is the most important point. How many cooking blogs are there today? An infinite number: everyone wants to open a recipe diary, a point of reference. They’re right, they’re chasing a passion. Do it too, no problem: but remember that you have to be unique, you have to give something more. Don’t copy, don’t monkey around, develop your style over time: you don’t have to be perfect.

Making a blog, as you can see, is not easy. That’s why I tell you: it takes time. Woe betide to let go at the first hitch. There will be, but you don’t have to abandon the enterprise: you don’t have to let the discouragement win. Constancy is the true virtue: organizing a blog means this too.

And if you aren’t able to create something of your own, get a deeper knowledge of ingredients by enrolling to the diploma course at the best bakery courses in Delhi.

How to call a cooking blog

Finding names for cooking blogs is a real undertaking. The naming is a decisive element, it allows you to present your work in the best possible way. Sometimes your commitment can be questioned because of an unhappy name. The question is clear: how to name a cooking blog?

I wrote an article dedicated to the topic (how to choose the name of the blog) but the rule is this: you have to find a way to be unique. In what way? By choosing:

  • The name of the blogger.
  • The nickname of the blogger.
  • A mix of two related words.
  • A promise to the public.
  • A personal taste.

What should the name of a cooking blog be like? More or less the same rules apply as the domain name, and you can count on the fingers of one hand: simple, short, easy to write, pronounce, remember.

Beware of double entendres, you risk ruining everything because of unintended irony. In these cases, it is useful to make a consultation between friends and relatives, just enough to avoid ugly figures in public. Changing the name of the blog is a complex operation.

How does a cooking blog work

I’ve been working in the world of blogging since 2008 but I realize that there’s always something to learn on the specific subject. How does a cooking blog work? I asked Fedora D’Orazio who is a food blogger. She gave me some interesting advice that I want to leave you too, here are the points:

You have to present the product in the most natural way possible, following your way, your style. Not copying other people’s blogs. You have to always be yourself.

You have to create a blog that is simple to use and understandable to everyone: the reader of a blog must arrive and immediately understand where is what he is looking for, he must not find obstacles.

The blog must be fast and mobile-friendly. Most people looking for recipes do it on the subway, in the evening or by looking at their mobile phone on the way to work. These aspects are decisive.
Keep track of your data in a well made and maintained media kit to present to companies that want to invest in your blog. Remember, it must always be up to date.

One more piece of advice from Fedora. You need to make the best use of social channels and follow individual features: Facebook, for example, is perfect for asking about recipes in real-time.

Twitter is useful to make conversation and live-tweeting of cooking programs, Pinterest to create a photo gallery, Instagram to focus on the visual. People love to watch, they are captivated by the photo and then want to know the details. So they follow you to know how much, how, where you eat.

Open a cooking blog and earn

How to make money with a cooking blog? It depends on your business model. If you are a restaurateur with a website and a blog you have a goal, which is to intercept potential customers and bring them towards the booking. If you are a web writer, however, you need other conditions.

For example, you can work for people who have projects similar to yours, you can write paid cooking recipes and earn money by publishing reviews.

Also in this case, however, the logic is that of inbound marketing: you use the blog to sell your services, so I recommend you work especially on techniques that allow you to bring traffic on landing pages.

How to make money with a cooking blog.

There are also other ways to monetize a cooking blog. For example, you can sell advertising space, you can host sponsored posts and reviews. You can also sell info products and create independent revenue. But how much does a food blogger earn?

It depends. How long does it take to create a successful blog? No one can say and the same goes for earnings: it depends on the daily commitment, the ideas you put in the relationships.

Even a little bit of luck, that’s clear. But I can give you one piece of advice: you have to diversify your revenue, you have to make sure that the turnover comes from different points. Always following the Pareto rule. That is, 80% of the revenue must come from 20% of customers: few but good!

Here’s what expert bloggers Carina has to say


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